For small business owners, Google Analytics is hands-down the best software for understanding how our businesses are performing in digital marketing. The software is robust, feature-rich, and best of all, free of financial cost.
The challenge most small business owners — and marketers in many different size businesses — face is that Google Analytics is robust and feature-rich. What should we pay attention to? What’s less important? When we first start learning the software, the answers to these questions are not apparent.
In this post, we’ll explore how to install Google Analytics, how to set up goals and goal values, and the top four website traffic metrics in Google Analytics every small business owner should pay attention to.
Choose the appropriate time zone. We also recommend leaving all the data sharing boxes set to on (checked) unless you have specific regulatory reasons for not doing so.
The next, most important step in Google Analytics, is to establish and understand your goals and goal values. These are activities that people — prospective customers — take that have value and meaning to your company.
Do you know who’s visiting your website, from where, when and why?
Contact us to learn more about website traffic analytics with Google Analytics
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