If you’re not familiar with the term “Ad Retargeting” think of a time you’ve been on the Internet and certain ads seem to follow you! Ad Retargeting is when and organizations collects of list of visitors to their website and then they send specific ads and ad copy to that list or “audience.”
Ad Retargeting will increase your click through and conversion rates because they already know your name/brand and you’re just inviting the visitors back!
A few years ago and to this day, most website want you to email subscribe or follow their page or social network. Ad Retargeting is like a “cookie on steroids” that automatically ads your visitors to an audience list. Now you can send specific ad to that list like “Come back to our site… don’t forget to purchase… save an extra X%…”
Organizations spend a lot of time, money and effort to bring visitors to their site but 90% of visitors leave without taking action!
Ad Retargeting will bring back your visitors and increase your conversions!
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