Once you’ve identified the “audience” or list, the custom advertising “follows” them as they browse the Internet, Facebook and other social media networks…
Ad Retargeting results in higher click through rates as they already recognize your brand and they are more likely to purchase!
A few years ago and to this day, most website want you to email subscribe or follow their page or social network. Ad Retargeting is like a “cookie on steroids” that automatically ads your visitors to an audience list. Now you can send specific ad to that list like “Come back to our site… don’t forget to purchase… save an extra X%…”
Organizations spend a lot of time, money and effort to bring visitors to their site but 90% of visitors leave without taking action!
How valuable would it be to bring back people who had items in their shopping cart!
It doesn’t have to be a shopping cart either. It can be a page with an offer to download or a contact us page or a white paper.
We can create customer audiences based on “visitors to this page but NOT this page.”